YES DESIGN GROUP (YES) is a creative-driven agency of designers, innovators, strategists and writers. Whether launching a brand, growing your business, or conquering your corner of the universe, we partner with you to devise and design meaningful messaging that resonates with your target audience and moves the marketplace.
Process Step One
Listen with curiosity, intent and purpose
Construct a design and strategy roadmap
Create an atmosphere of connectivity
Process Step Two
Test, re-examine and refine the strategy
Evaluate and establish design parameters
Execute on strategy and design
Process Step Three
Activate with gusto
Persist until we succeed
Rinse and repeat!
Our Leadership Team
Lori J. Posner
President & Founder
Lori founded YES in 1998 and leads all agency business. Born and raised in New York City, Lori studied at Northeastern University in Boston, The New School for Social Research and Parsons School of Design before diving into the entrepreneurial creative design world. Her career evolution from freelance stylist and art director to agency founder began with a love of art, culture, design and an astute business sense. Applying innovative marketing tactics and creative collaborations, she’s built businesses including a gourmet food branding agency for private label brands and cultivated the first wave of upscale coffee bars in NYC, providing her own product line and consulting expertise to a number of companies including specialty food purveyor, Dean & Deluca and national retailer, Barnes & Noble.
A macro-thinker and connector, Judy provides creative ideation, strategy, and wordsmith expertise for YES. With careers intersecting advertising, broadcasting and entertainment, her multi-disciplined track assures clients a comprehensive perspective in today’s complex marketplace. She’s hosted and co-hosted hit morning-drive radio shows heard in more than 25 major markets, worked as a television reporter, developed award-winning ad campaigns and marketing initiatives, and led collaborative creative think tanks for corporate clients and studios.