Challenge

The Los Angeles Lakers host an annual getaway to thank and delight their stakeholders, connect, and discuss business strategies that strengthen and grow their partnerships. The branded Save The Date and Invitation needed to reflect the unforgettable nature of The Summit, reveal the surprise destination, and set the tone for the event. Oh, and “wow” the invitees.

Insight

The seaside destination, the Ritz Carlton Hotel at Half Moon Bay, is filled with inspiration. The itinerary including wine tasting, fireside cocktails, horseback riding on the beach, a guided tour of San Francisco, and a private dinner on Alcatraz Island inspired earthly elements and an opportunity to encapsulate the theme of the weekend.

Solution

We developed “Escape” as the theme and logo — ‘escaping’ from the every day to an inclusive and highly curated weekend, and surprise dinner location at the infamous prison. With an artful, topographical sculpture of Alcatraz as the centerpiece, we wove in the natural elements of the locale – air, fire, earth and water – to fashion the story of the weekend ahead. We echoed the Save The Date design with a die-cut island abstraction, alluding to the sculptural element of the Invitation to come. As a thank you gift, we designed a separate customized box curated with four bespoke items, each related to the elements and the memorable moments of the weekend.