Amstel Radler

Adult Swim

Challenge

Edelman Global called on YES to create a custom press, media and influencer kit to introduce Amstel Radler, a new lemon flavored beer to launch just before the summer season kick-off, Memorial Day weekend. The initial audience included press and media influencers in NYC in advance of the upcoming consumer launch.

Insight

It’s summer. It’s hot. Where are influencers in NYC headed? The Hamptons – poolside. We worked with Edelman to co-promote the beer with an invitation to an exclusive pool party event at a private residence.

Solution

We designed a custom, branded dimensional floating cooler in the shape of an oversized lemon (with a 15″diameter injection mold), complete with printed lemon leaves describing the product, a CTA, branded USB drive bottle opener containing all product launch and brand information — in custom, hand-sewn “lemon” netting. The cooler was hand delivered via messenger, filled with a six-pack of Amstel Radler beer bottles on ice.

What we did

ACCESSORY DESIGN
BRAND MESSAGING
INDUSTRIAL DESIGN
PACKAGING DESIGN

Awards we won

Muse- Rose Gold